The elements of a good proposal

Making a strong proposal needs to strike a good balance between being short and to the point, but include all key information and background for others to make an informed decision on it. You don’t want those reading it to feel overwhelmed, nor as if you were too lazy to give them a clear explanation of your pitch.

Titlecatchy line to capture the essence of your proposal


What is this proposal? What problem do you aim to address?


Any relevant background to understand the context this is being proposed it. Why you are choosing to pitch this now

Detailed What

All the relevant details about your proposal

Further reading

Links to further material about your proposal that gives it more weight


About the proposer: why are you well suited to do this work?


Total Budget requested and its breakdown into

  • Deliverables and amounts

  • Milestones


Deadlines for deliverables so you can be held accountable

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